sustainability – Chris Gammell's Analog Life

I get it. Some of you out there don’t give a hoot about sustainability. I figured that out when people started unsubscribing from email subscriptions to my post feed. Sure, it could have been people switching over to an RSS feed reader, but it coincided with my posts about the Sustainable Cleveland 2019 summit (I may have gotten carried away with the writing).

For a while I was writing only about analog stuff, electrical engineering stuff and workplace stuff. To be honest, when the recession hit it was difficult to think of much else; when our security feels threatened (job, personal or otherwise), we revert to more basic creatures. It’s funny that we care most about the environment (the population as a whole) only when there is nothing wrong with the economy. That is, if you don’t include gas prices; it seemed like we definitely felt threatened at $4 a gallon for unleaded. Anyway, I focused a little more on the electrical side of things whereas this site started out more on the renewable energy side of things.

And then I had the opportunity to attend the summit and it was really great. I met some awesome people and really got to see a side of Cleveland I never thought I’d see. It renewed my interest in renewable energy applications/technology and got me excited about the prospects of working on it in Cleveland. But I wasn’t completely satisfied with the summit. I found my experiences a few weeks later at a wind energy talk with Larry Viterna of the Great Lakes Energy Institute to be much more satisfying. Sitting and discussing the technical issues involved in a renewable energy system is much more appealing to me than going out in the community and rallying support for the idea (though I definitely understand the importance of doing so). I always feel that I am getting more done when I discuss the technical aspects of a project than the logistical aspects; it is not realistic to ever ignore one or the other, I just feel that I can contribute more to the technical side, due to my interest.

As a result of all of those experiences, I think I figured something out: I am much more interested in renewable energy and the technology behind it than the sustainability movement and working on how best to implement the methodologies. I completely agree with the concept of sustainability and try to lessen my personal impact by improving the energy efficiency of my house and changing my personal habits. However, I view sustainability as a management field whereas I view renewable energy as a technological field (a simplification I’m sure); right now, I am much more interested in technical matters than management matters.

As for the jumble of sustainability and renewable energy talk on this site and others, it’s important to realize they are different topics, yet intertwined. One cannot exist without the other: sustainable businesses require low cost, non-polluting power and renewable energy has greater demand when sustainable companies want a renewable source of power. As such, I plan to write only about the renewable energy topics, unless there are implications with sustainable business/life practices.

So while I do not plan on going out and knocking on the doors of businesses and homes to start pushing them to adopt sustainability practices, I do want to relay why I think they are important. Moreover, I want to point out the concepts I would embrace when I start my company (someday in the future). And even if I was completely detached from the business world, I feel that the benefits of adopting sustainability are relevant in my personal life and can have some serious implications for the future.

It saves you money — The zero-waste concept is a powerful one; it also can save a ridiculous amount of money for you or your business if you properly plan an execute a plan of action. If you don’t have to pay for waste removal, don’t have to pay extra for unused raw materials and possibly even get paid for recycling some of your spent resources, you can save or net a significant amount of cash.
It makes you less of a burden on the planet — This point doesn’t have any immediate benefits, but makes sense. Look all around you at every living thing: they all give back to their environment in some way. Humans aren’t great at matching this performance, but there is a movement to begin consuming less and being less of a burden on the planet.
It’s not hard — Yes, you will have to watch your production processes and make sure you aren’t unnecessarily creating waste. Yes, you might have to pay a little bit more for clean energy from the electric company or have renewable energy capability installed at your facility/home. Yes, you will have to recycle instead of sending it to a landfill. But once the mindset is in place it becomes second nature.
It saves you money — I can’t stress idea enough. Sustainable business practices make money. That’s why you see corporate giants like Walmart joining the party and delivering added value to their shareholders.

I plan to continue to focus on renewable energy research and applications, as it is where my greatest interests lie in the whole scope of the sustainability movement. I know there are many many more components that I will not be able to contribute to as a leader but will be able to adhere to as an ecologically concious citizen. What do you enjoy more? The renewable energy side of things, the sustainability side of things or none of the above? Let me know in the comments!

I will be attending Sustainable Cleveland 2019 later this week. It has given me a renewed interest in renewable energy and has really been great motivation to learn more about my city.

The summit will be a gathering of more that 600 people from different walks of life in Cleveland, all trying to figure out what we need to do in order to become a leader in various fields of sustainability. The 2019 part of the title refers to the Cleveland 30 year from now, when all of the areas of sustainability will hopefully have been achieved. These sustainability initiatives could include:

Renewable energy production
Advanced energy (infrastructure)
Advance material fabrication and advanced manufacturing operations
Sustainable, local food sources
Green buildings (LEED certifications)
Stringent environmental policies, especially to protect our water source, Lake Erie
Sustainable Business Practices

So what can we do as a group of non-policy makers to actually drive any change in this city? A question I’m not completely sure of the answer. At the most basic level, I think this summit will give the citizens and drivers of change in the city a chance to tell the administration what they think. In fact, the entire summit is being hosted by the mayor, Frank Jackson, so I am guessing that’s exactly what he’s looking for. Beyond the basics, there is a methodology being implemented known as Appreciative Inquiry; I’m not into organizational behavior, but from what I’ve read it’s a popular method. The leading researcher in this field, David Cooperrider, will also be present at the summit to lead and guide us. I was surprised to later learn that Dr. Cooperrider is a sitting professor at my alma mater, Case Western Reserve University. From what I have learned about the method so far (which in all honesty seems a bit touchy-feely to me), it is about bringing people together while they are still excited about a prospective idea, instead of after problems have developed and that same group is only trying to fix the problem. It has proven successful for many groups thus far so I am eager to learn more about it.

Although this was the first time they decided to host such a summit, the organizers required an application for entry, to ensure people who were signing up were serious about their pledge to attend (the summit requires a 3 day commitment). I thought including some excerpts of my application would help illustrate why I think attending a summit like this is important (Warning: I was very interested in attending, so I felt it necessary to toot my own horn a bit. You’ve been warned) :

Describe what draws you to this summit.

I understand that a 10 year plan is only as good as the people that are writing and later following it. I want to be an integral part of the planning progress so I can help shape a future city that is sustainable and one that I can continue to be proud of. I am interested in meeting others that are passionate about moving Cleveland towards a future that is sustainable, successful and forward-looking. The people at this summit will be the leaders of the next phase of Cleveland’s evolution and I would like to start working with them as soon as possible.

What unique aspects will you bring to the summit (education, life experience, etc.)?

I currently write a blog that discusses electrical engineering and renewable energy. I write on topics relating to my profession (analog electrical engineering), my generation (Gen Y) and I tie it into content about emerging renewable technologies. I also have a unique perspective, being a student that left the area for a job after college, thereby contributing to the “brain drain” that has affected much of Cleveland; I have since been one of the few that has returned (in 2008) so that I could help contribute to the city and pursue my passion at a company that is a leader in the measurement industry. My work at Keithley Instruments has given me insight into the needs of renewable energy producers and allowed me to work with some of the finest engineering minds in Cleveland.

I feel that I bring a fresh perspective on the technological aspect of building a sustainable Cleveland. As someone who works in an industry that serves renewable energy and as someone who aspires to work more directly in the renewable energy sector, I feel that I can help define where Cleveland will be able to best capitalize on new technologies and strong business opportunities. These will drive the future growth of Cleveland as both an economic hub and as a model for hosting sustainable and eco-conscious companies.

What do you think are Cleveland’s biggest strengths or best assets?

I believe that the students graduating from local Universities will be the foundation upon which the next phase of Cleveland will be built. Enticing them to stay in Cleveland and encouraging them to create new companies will generate revenue and jobs in Cleveland. The technology and companies that are created will drive local development and help bring in more residents and investment. Furthermore, I believe the Universities that are producing these students are an asset and that they should be assisted in post-graduate retention and building businesses out of commercialized research efforts.

A second more obvious but yet untapped resource is Lake Erie. In terms of energy, I believe Lake Erie can produce a great deal of clean and sustainable power for residents in Cleveland and surrounding areas. From a sustainability perspective, the availability of fresh water must be considered and protected, as this will become an increasingly scarce resource as the world warms. Additionally, the wildlife and food sources the lake provides must be taken into consideration when planning for a more sustainable city and region.

What do you envision for Cleveland in the year 2019?

I envision a vibrant job market based on renewable energy companies that have sprung up over the past 10 years. More importantly, I see educational and research hotbeds such as Case Western Reserve being used as a launch point for multiple new industries and technologies. I see renewable energies being harvested from Lake Erie in the form of wind turbines and wave harvesting. I see axillary industries such as test & measurements adding even more to local economies and highlighting what Cleveland has to offer the world. I see tight-knit communities encouraging conservation and recycling and teaching these concepts in schools. I see programs in place to help every city have affordable recycling. I imagine local and regional governments encouraging restructuring and consolidating existing infrastructure as opposed to creating new sprawl. I see those same governments encouraging outside investment in the newly reconstructed and consolidated areas and in the new companies that have helped revitalize it . And hopefully, I see my own renewable energy company creating products that change the way we consume energy or how we cleanly produce it for use in energy efficient devices.

I feel that if nothing else, I will get the opportunity to meet others interested in sustainability and renewable energy in Cleveland. That alone could provide a great foundation for forming companies and coalitions later to help advance the city towards a sustainable future. On the other hand, I am hopeful that our work using Appreciative Inquiry will help lay a groundwork for where the city needs to go and what we need to do as a community to achieve our goals. I know there will be many planned follow up activities and I plan on discussing them more on here later. I would hope that my albeit limited audience might help to publicize the actions the city will take in the future.

Are you attending the Sustainable Cleveland 2019 summit? If you are, please let me know! If not but you have ideas that you think I should try to talk about while I am there, please let me know in the comments. I am interested to share what ideas I already have and if I can bring more voices than my own to the summit, I think it could be beneficial for everyone.

http://en.wikipedia.org/wiki/Lake_Erie